Katia Beauchamp
– Co-Founder and CEO BIRCHBOX
Inspiration from great business leaders: There was no talk of beauty, for this, she has created a beauty product sample company
The BIRCHBOX started in 2010. In the beginning, product samples were sent only for women. Then it was felt that men also needed this kind of product. The BIRCHBOXMAN was launched in April 2012 for this. This company is the brainchild of the two student friends of Harvard graduation Katia Beauchamp and Hayley Barna. Talk is the days of the Harvard study. Fashion entrepreneurs were often coming to college. The issue of his conversation was always fashion. Katia Beauchamp notices that no one talks about beauty. In an interview, she said that we realize that beauty is a big thing. There is a $ 500 billion market. Then everyone was talking about the consumer internet. But there was not anything about beauty. We were thinking that we will take any initiative in this matter. But no one is thinking about fulfilling this requirement.
“BIRCHBOX is a Monthly Subscription Service. Four-five samples of new beauty products are selected and sent every month according to the customer’s profile.”
Then Katia Beauchamp and Haley created a business plan for it in 24 hours. After 48 hours, both the beauty companies started emailing for it. This mail was written in the Subject Line. Business Industry of Reimagining. In the beginning, it was only presented as an Idea and wanted to feedback on it. Positive answers came from companies asked where to send the product. But now we have not created a website. She states we did not even realize that. Nobody knew us. We did not know about engineering. An engineer who created a restaurant’s website created our website. However, she had worked in the finance and commercial real estate industry for a moment of time before entering the MBA at Harvard. Katia and Hayley started their business from their apartment in Harvard.
“There are many other cosmetic products, including makeup, perfumes, skincare items, organic-based products. The subscription fee for every month is $ 10.”
First of all, she hires three employees. In the past 6 years, today the company has made a billion-dollar business. Katia’s own wealth is more than $ 1 billion. And many of the female business leaders are included in the list of top 10. The head office of the company is in New York. One of the drawbacks of Katia is that she likes the fun and she wants to see others happy. It also believes that the work should also be huge. While taking an interview for the company, if someone says that the old job was about to leave because the work was not having fun. She gets ready to keep it on her basis. In two days of school, Beauchamp remained a member of Girl Scout Troop for a year. She went home to sell cookies. She did her own work. She did not realize that her colleague was selling her Parents Girl Scout cookie for some scouts. When she came to realize then where did he have a hard work? Then she opted out of Girl Scout, protesting.
